Awards season offers cinephiles the chance to celebrate the film industry's biggest skills however for fashion fans the pledge of a stretch of scarlet-coloured, flash-bulb lit flooring is where the attraction really lies.
We are, obviously, talking about the most attractive place on the planet: the red carpet.
Celebs frequently make awards season appearances look behind-the-scenes however simple there is a detailed system of red carpet politics and secret deals that goes into making sure those couple of minutes of screen time are just right.
So how do the stars really get ready for a night that could not just see them leave with a gold statue however likewise fall and increase in the sartorial stakes?
According to Emily Sanchez, a fashion stylist who has dressed the similarity Renee Zellweger, Glenn Close and Naomi Watts, how a red carpet moment comes together heavily depends upon who the star is and what their relationship is with a designer.
" It typically makes sense for a talent to think about a designer they have a relationship with very first to use for a huge event as it's emotional and a method of honouring that relationship for that huge moment," Sanchez describes, including that stylists will frequently reach out to brands weeks in advance of nomination statements.
However, the subject of elections can make complex things even more, with many brands holding out on their decision to dress a star up until after it has been exposed whether or not they are a contender for an award.
" With elections it's not always clear to state who will be chosen or who will participate in which occasion," Sanchez states.
" Presenters are frequently announced the week before an awards show, so that adds another aspect but brand names are certainly inspired to dress candidates and speakers as those are larger press opportunities."
Like the majority of things in the fashion and movie industries, dressing a star for an award show mainly appears to be a company transaction and while Sanchez remains tight-lipped about the expenses included with dressing a star, previous reports have suggested how much cash is possibly at stake.
In 2017, it was revealed that Meryl Streep denied the chance to wear a custom couture Chanel production to the Oscars after the style home refused to pay her to use it.
As reported by Women's Wear Daily, Chanel's then-creative director Karl Lagerfeld struck out at the star, stating: "I made a sketch, and we began to make the dress", before stating that he later on received a text message reading: "Don't continue the gown. We found someone who will pay us".
According to celeb stylist Jessica Paster, whose clients have actually included Cate Blanchett, Miranda Kerr, Sandra Bullock, a designer paying a star to use a certain dress is considered the standard.
" It's widespread throughout the board," Paster informed Business Insider. "Jewellery individuals are paying, shoe individuals are paying, tampon companies are paying, everybody is paying!"
She cautions: "If the gown looks terrible on a customer, $250,000 or less is not worth using it.
" If it looks stunning on you and this is the dress we were going to pick anyway, why not be paid?"
While financial gain is essential to some, for others the chance to use, and perhaps even take home, a designer creation is enough to convince them to collaborate with a specific brand name.
In 2014, Lupita Nyong'o got to keep the ethereal pale blue Prada gown she used to the Oscars, while Glenn Close still has the shimmering Carolina Herrera cape-gown she picked for the 2019 event hanging in her closet.
Sanchez states that keeping the clothing isn't a given, even for actors who win on the night.
"The most special choice and highest honour is always a bespoke gown made just for that occasion however unless the dress is custom-made, there is an understanding that the dress will be returned after the occasions," Sanchez states.
